Objects of Affection: Seth Godin’s Behemoth

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As part of this week’s Seth Godin Spectacular, here’s the latest in this strange little series of videos celebrating the physical in a digital world, which I’m calling ‘Objects of Affection’.

This time it’s Seth Godin’s ridiculously big Behemoth of a book, which is called This Might Work or This Might Not Work, depending which way you look at it. It certainly didn’t work when I tried to use it as reading material on the toilet, that’s for sure.

You can’t buy this book in the shops as it was only for Kickstarter funders, however a slightly smaller version is available, called Watcha Gonna Do With That Duck & Other Provocations (Amazon UK/Amazon US affiliate links)

And yes, I know someone has already filmed an unboxing of it. I posted it a while back. But it’s so bloody big, I couldn’t resist filming my own!

Here’s today’s Sethism, from his new book The Icarus Deception. and I’ll be announcing how to win yourself a copy tomorrow!

“Your art at first will be timid. It might not be based on a truly clear awareness of the world, because the lizard brain will cloud your sight in order to protect itself.

But day by day, project by project, you can train yourself to ship. Ship small art. Ship medium art. Then ship world-changing, scary, change-your-underwear art.” #Sethisms

Previous Objects of Affection:

Elsewhere

The Istanbul Review