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Alex Mathers from Red Lemon Club

I’ve been a fan of Alex Mathers and his Red Lemon Club blog for quite some time. The site provides really solid advice for freelance creatives of all kinds. Alex’s own speciality is illustration, a topic covered by his other site, Ape on the Moon – so he talks from experience – and of course this means all of his sites and products are extremely well designed.

Alex is releasing a new ebook today designed to demystify the latest social network from Google that hardly anyone seems to know how to use properly, Google+. The guide is designed specifically to help creative freelancers to attract new clients and simplify their online presence. As you can see from the below interview, he knows his stuff.

Please can you describe who you are and what you are up to at the moment?

I’m a London, UK-based self-taught illustrator and writer working on various illustration projects, including something for Wired magazine right now. I run a website called Red Lemon Club that aims to help other freelancers, entrepreneurs and creatives with going it alone, finding clients, doing business, and so on.

I’m about to make a move to Tokyo to experience things from a different perspective and can’t wait!

Did you always know what you wanted to do (creatively) or has it been a process of trial and error to get to the point you’re at now? If it’s the latter, how did you decide what to focus on?

Practically everything that I’ve ever done up until this point has been a result of trial and error, and gradual change. I like to try out new things but also make a point of sticking with something once I’ve started it, and allowing it to evolve over time, fine-tuning as I go.

I’ve stayed focused on particular things, like my illustrations, by always having a vision in mind of where I would like things to go. The thing is, that vision always changes slightly (but not dramatically), and that’s how things progress. When I first started illustrating, things looked a lot different to how they do now.