Artwork by Hugh MacLeod

Artwork by Hugh MacLeod

In his new, Kickstarter-funded book The Icarus Deception, Seth Godin says that:

“The hard part of bringing art to your tribe, your culture, or your market is understanding where the line between boring and ridiculous lies.” #sethisms

He elaborates on this argument in a recent blog post entitled ‘Ridiculousness is the new remarkable‘.

“We can view the term ridiculous as an insult from the keeper of normal, a put-down from the person who seeks to maintain the status quo and avoid even the contemplation of failure.

Or we embrace ridiculous as the sign that maybe, just maybe, we’re being generous, daring, creative and silly. You know, remarkable.” #sethisms

Indeed, the behemoth book that Kickstarter funders including myself, were sent, is so ludicrously large, I also couldn’t resist filming myself unboxing it. Despite the fact other people had already filmed themselves unboxing it, or taken photos of their baby asleep on top of it. It’s the same height as my TV for Godin’s sake!

The Prizes Inside!

In today’s wee video, you’ll also see the prizes I have for you this week – four copies of The Icarus Deception and one signed copy, of the picture book for grown-ups – V is for Vulnerable.

Now, here is your challenge:

To Rampantly Spread Sethisms.

Take a photo, draw a doodle or write a blog post or carefully crafted comment inspired by one of the Sethisms I post throughout the week or any concept which you find particularly inspiring from Seth’s blog.

You could even write your own Pseudo-Sethism, as long as it’s in the spirit of his writings and adds something to the conversation.

In the spirit of Seth’s writing, keep whatever you do short, sweet and snappy. Don’t think about it too much, just do whatever comes to mind. Ship!

Make sure you link back to this post and/or leave a link to your contribution in the comments, and share your Sethisms on social media to help spread the word.

The four winner’s posts/ideas/art/Sethisms will be featured here on Sunday 20th January with one lucky person winning both The Icarus Deception and the signed copy of V is for Vulnerable (hint: extra points will be given for ridiculousness).

16 Comments

  1. oh brother – now, you’re making us work for free stuff!

    well there goes eight hours of my time. unless i just watch your video on the review and see if i can avoid reading the book. haha

    • It doesn’t have to be anything complicated Vishnu – think short and sweet like the Sethisms!

      I’ll make sure my review is as vague as possible now ;)

  2. A fascinating challenge! Giving some thought to it already – unlike last time you ran a competition, I haven’t already purchased the prize on offer…
    Paul Forrester recently posted..The Non-Review Of 2012

    • Well, I’ve had a crack at it, and tried not to overthink it. I’ve written a blog post explaining a bit of the thinking behind it, but this is my actual entry:

      In art, as in life, there is endless capacity for metaphors that describe the same thing. Endless capacity to present one piece of advice so it appeals to as many people as possible. If you’re lucky, you’ve found the metaphor that communicates to you. If you’re really lucky, you can experiment and work out your own metaphor.

      Be the wily velociraptor from Jurassic Park.

      Be the relentless rolling stone from Raiders of the Lost Ark.

      In short, be the metaphor that is most simile to the way you create. Then write it down and pass it on.
      Paul Forrester recently posted..Sethisms

  3. Your “assignment” sparked off an idea I really enjoy doing, Milo.
    Quick question: what is the official deadline to enter the competition/challenge? Above you speak of “this week” but also of Sunday the 20th, so I’m a bit confused….

    • Hi Gilliom – you’re right it isn’t very clear. So in the spirit of making things up as I go along, let’s say midnight on Friday 19th January (GMT).

  4. Excellent Contest, We’ll try to throw together one!

  5. Hi Milo,

    The first part of my entry for the contest can be seen here: https://plus.google.com/u/0/112776394804213099516/posts/f379d1Sf5BM

    The following days I’ll post several more of these, which will all end up in this album on Google+ https://plus.google.com/u/0/photos/112776394804213099516/albums/5835262451703877617

    I know I’m not really following the rules of the contest, but this seemed like the logical thing for me to do…

    Hope you like it :)

  6. Are we allowed to swear?

    Mine is (after having an angsy year of it): “After months of wondering about how to square the circle; how to fit in – you know what? Fuck that” also “ENOUGH with the fucking navel gazing”

    2012 summed up for me right there.

    • Passionate and to the point Elaine. I’d like to hear a bit more about how you plan to do things differently this year?

      • I had a giant wobble last year tbh Milo – for some reason I was trying to fit in – in a situation that just WASN’T a good fit for me – goodness know why I felt I ‘needed’ validation …. this year I’m back to walking to the beat of my own drum. I achieved so much I was proud of in 2011 and then 2012 was a giant fart of a year in comparison. If nothing else it proved to me that I can do what I’m aiming for. Maybe in small steps and feeling a bit lonely while I do it – but I’ll get there – huzzah! – hence – enough of the navel gazing lol :)

        Also – I have put money in the swearbox – I curse like a navvy sometimes.

        • Sounds like a positive step. I’m still learning to trust my own intuition and not care as much about what others think too. Helped when I decided to give up the booze.

          Hope 2013 is not in any way fart-like!

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