Self-publishing still has a bad rap amongst some writers, who see it as ‘vanity publishing’.
That’s good news for the rest of us, who see it as a brilliant opportunity to get our work out there without having to wait for permission from traditional gatekeepers.
Obviously though, if you are self-publishing, it’s important to maintain high standards.
According to Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur (Amazon.com, Amazon.co.uk), self-publishing at its best is akin to artisan producers such as makers cheese or craft beers. It might not be ‘hands on’ in the traditional sense, but done right, Kawasaki believes it’s an artform all of its own (listen to this great interview on Blogcast.fm to find out more).